Netflix:
Follow Actors
A new Netflix mobile feature that lets users follow their favourite actors and get their films surfaced in one place, without leaving the app.
Prototype Walkthrough
Background
The brief
For this project, I needed to conceptualize and prototype a new feature for an existing platform. The goal was to identify a real gap in the user experience, design a solution that fits naturally within the existing product, and prototype it at high fidelity including transitions and micro-interactions.
I chose Netflix and designed a Follow Actors feature: an onboarding flow that lets users pick their favourite actors, and a dedicated tab that surfaces those actors' films in one place.
The Problem
The gap
Netflix has no way to follow a specific actor. If an actor you like releases something new, you won't know unless you search for them manually. Otherwise you need to check somewhere else entirely, which takes you out of the flow of the app. This feature adds a Follow Actors tab to the Netflix mobile app, with an onboarding flow that lets you pick your favourites upfront so their new releases are surfaced in one place.
Design Decisions
Key choices
Onboarding Pattern
The setup flow uses a bubble-based actor selector, similar to Apple Music's genre onboarding. Using a familiar pattern means the interaction doesn't need to be explained. You tap to select, tap again to deselect, and when you're done you land directly in the Follow Actors tab with your selections populated.
Working Within Netflix's Brand
This was the first time I worked within the guidelines of a major platform rather than a local or institutional brand. Everything needed to feel like it belonged inside the existing app: Netflix Sans, the black and red palette, the card layout and badge system. The style tile references the actual Netflix UI kit, and the constraint shifted the design problem: instead of building a visual language, the work was about fitting something new into a system that already exists.
Micro-interactions
The actor bubbles animate in a circular growth pattern during onboarding. The loading state between onboarding and the tab uses dots that converge into one, indicating a transition rather than just a blank wait screen. These aren't decorative: they're telling the user what's happening in the product while making the experience feel alive.
Process & Artefacts
Prototype interactions
Reflection
What I took away
Designing within Netflix's actual brand guidelines rather than building a visual language from scratch was a different kind of constraint because the UI kit and style decisions were already made for me, so the work was about fitting something new into a system that already exists in a way that felt organic and intuitive. This was also the first project where I consciously designed based on how something feels rather than just whether it works. Using micro-interactions, I can inform users about product changes, such as a loading screen, while also making the experience come to life.